Link Outside

Brand Strategy, Web Development, Photo/Video, Newsletter, Organic/Paid Social, Design, Graphics, Pitch Decks

ROLE

OVERVIEW

Bringing international recognition to the plights of the underserved and mass incarceration within the U.S. by curating and distributing content across socials and digital mediums.

Presenting the Narrative ↓

It’s all about Perception.

The fact that 250,000 U.S. prisoners have embraced Islam, with 98% converting during incarceration, is more than a statistic—it's a compelling call to action.

We have an exceptional chance to alter perceptions, recognizing these individuals not for their past errors but for their untapped potential and inherent talents.

Increasing Awareness.

I was committed to creating meaningful and effective content, which went beyond just improving Link’s brand, focusing on connecting the incarcerated and free community.

I'm proud to have increased awareness to the neglected incarcerated community, helping reunite families, and meeting some amazing people along the way.

Development:

After meeting Tobias Tubbs and learning how he turned a wrongful 30 year conviction into his biggest win, I was inspired to utilize my passion to be a voice to those behind walls.

-Managed design, copywriting, and printing
-Reached over 15K incarcerated individuals nationwide.
-Developed a full 125 pg. curriculum;
-45 sections; reading assignment, learning objectives, MC and FR questions in each section.
-Designed with reducing prison sentences in mind by helping humanize the incarcerated population.
-Led campaigns for 2022 and 2023
-Raised over $150K in funding
-Redesigned site to spotlight key metrics for Link
-Increased public awareness and engagement
Since 2021, I worked on Link’s digital outreach to the tune of...
-2,500+ active monthly email subscribers
-1,500+ organic followers
-1.5M+ impressions and counting